The intelligent command center for brick-and-mortar businesses.

Know your whole business. Know what to do next.

FORTHARA connects the tools you already run, shows you how your business is really performing next to businesses like yours, and tells you where the money and time are going. Then it helps you fix it, and measures whether it worked.

Get early accessSee a real example

We are pre-launch. The first businesses are running this now, starting in fitness. We are taking on a few more.

Crossfit BoxEXAMPLE
340 MEMBERS22 CLASSES A WEEK3 INSTRUCTORS1 LOCATION
Your new members
Gyms like yours
Athena's Read

Members who joined this quarter and are still showing up. That gap is worth roughly $2,400 to $3,400 a month.

8.1M 1

US businesses with a payroll and a physical location

3 in 10 2

are still open at year ten

6 systems

in a single location that do not talk to each other

1 place

where everything about your business lives

The reason

You are not short on effort. You are short on a straight answer.

It is eleven at night, the doors are locked, and you have four tabs open that each tell you something different. Revenue looks fine. Payroll is up. The schedule looked full. And still there is less left at the end of the month than there should be.

So you decide the way you always have, on instinct and on what worked last time. You are usually close. But close costs you a promotion that did not land, a hire made a quarter too late, and a quiet leak nobody caught for a year.

Brick-and-mortar is the original business model. Everything since was built on top of it. The tools kept getting better, and most of that progress went to the businesses big enough to have an analyst. You got the software. Nobody gave you the intelligence that came with it.

  • Your numbers live in six systems that do not talk to each other
  • Nobody tells you what good looks like for a business your size
  • Reports show you what happened, not what to do about it
BOOKINGPOINT OFSALEPAYROLLACCOUNTINGMARKETINGREVIEWS
How it works

Connect what you already run. See what to fix first.

FORTHARA is not another system to log into. It sits above the ones you have.

Step 01

Connect

Link your booking, point of sale, payroll, and accounting. We only read your numbers. We never change anything, and there is nothing to type in.

Step 02

Benchmark

See how you perform next to businesses genuinely like yours, what is holding growth back, and what it is costing you every month you leave it.

Step 03

Implement

We do not hand you a report and wish you luck. You get the one change to make first, and help making it.

Step 04

See results

We measure what you changed and show you whether it moved. If it did not, we say so and tell you what to try next.

Getting set up

One working session with us. You pull the reports, we do the rest.

Week one

Where you stand, checked against what you already know to be true.

Week four

Your first move is made, not just recommended. We start measuring it that week.

From there

A recurring scorecard telling you whether what you changed actually moved.

We do not sell any of the software. We are not a booking platform, a payroll company, or a franchise consultant, and we are not trying to become one. That means "cancel three of these subscriptions" and "the tool you have is fine, the way it is set up is not" are answers we are allowed to give. Nobody who makes money on your software stack is allowed to tell you what to run.

AthenaEXAMPLE
why is my payroll so high this month

It isn't a wage problem. Labor is 41% of revenue against a peer range of 30 to 35%, and the gap is almost entirely Tuesday to Thursday mornings, where you are staffing three and filling under half the slots. Saturday 9am is selling out with one instructor and no desk cover.

CATEGORY

FINANCE · Labor cost

Five findings, $6,400/mo of recovery modelled.

Open Finance →
DRAFT · Tuesday to Thursday cover

Drop to two instructors on the three slowest mornings and move one to Saturday 9am. I will measure attendance and labour share for four weeks and tell you whether it moved.

Meet Athena

Ask her anything about your business.
She has read all of it.

Athena is the intelligence inside FORTHARA. She has seen every number your business has produced, what is happening in it this week, and how thousands of businesses like yours performed in the same situation. Ask her in plain language, the way you would ask a partner who knows the place as well as you do.

“Why were margins down last month?”
“Which promotion should I run in January?”
“Can I afford to hire another instructor?”
“I want to be off the floor by next summer.”

She shows you what is standing in the way, what it is worth, and what your options are. You decide which one to take.

She reads your numbers. They never train anyone else's model.

What we see

Every business with a door runs on the same handful of things.

A gym, a salon, and a restaurant look nothing alike from the street. Underneath, they are the same machine: a fixed amount of space and time, a team delivering the service, and a margin that survives or does not. We show you where yours is leaking.

Fill the chair

Find the hours sitting empty and what they are worth. See which slots never fill, how much of your week gets discounted just to fill it, and what it would take to fix.

Utilization by day and hour · no-shows and late cancels · booking lead time

Keep people coming back

Winning a customer is the expensive part. Keeping them is the profitable part. See who never came back after a first visit, and what changed in their behavior weeks before they left.

Repeat and rebooking rates · ninety-day return · first-visit conversion

Get more from your team

See who is carrying the schedule, who is underbooked, and where you are paying for hours that are not producing. Know what turnover is costing you before somebody resigns.

Revenue per staff hour · utilization by person · payroll against benchmark

Stop the quiet leaks

Find the margin going out the door unnoticed. Which parts of what you sell carry the money, which consume the calendar, and where discounting quietly became the default.

Average ticket by service and staff · retail attachment · discount drift

We go deep one industry at a time. Fitness first, because membership revenue is recurring and class capacity is a hard number, which makes performance genuinely comparable between businesses. Restaurants and food service are next, then salons and personal care. The questions above are the same everywhere. What changes is the vocabulary, the benchmarks, and the systems we connect to.

Scale

Open the next one knowing exactly what made the first one work.

Sell

Walk in with evidence, and defend what you built with numbers.

Franchise

Turn what lives in your head into something somebody else can run.

Your next best move

This is what you actually get.

One worked example, from fitness, our first industry. Built from published industry data. Not a customer, and not a result we are claiming. The shape of what you get is the same whatever kind of business you run.

Single-location strength and conditioning gymEXAMPLE

340 members · 22 classes a week · 3 instructors · open seven days

Members who joined this quarter and are still coming
You
Gyms like yours
Class capacity used, weekday evenings against late mornings
6pm classes
11am classes
What we found. New members attend 1.1 times a week. Members who make it past ninety days attend 2.3 times. The gap is not motivation. Your six o'clock classes are effectively full, so a new member on a standard plan gets turned away from the only slot they can make, twice, and then stops trying. Attendance falls for four to eight weeks before the cancellation arrives, which is why it reads as a retention problem and is not one.
What it is worth. Closing half the gap is worth roughly $2,400 to $3,400 a month at your current plan mix. We show a range, not a single number, because the maths carries real uncertainty and a decimal point would be pretending otherwise.
Do this first. Add a second evening slot on the two nights with the longest waitlist before you touch pricing or run another promotion. We measure attendance and ninety-day retention for the next joining group and tell you whether it moved.
Our why

Built by operators, for operators.

FORTHARA started in a gym. Our CEO, Kristina, built VERDE Organic Body from an empty shell into an eighteen-person business that now runs without her on the floor. She negotiated the lease, hired the team, chose the systems, made every operating call, and kept it alive through a forced closure and back to profitability.

She had a point of sale, a booking system, payroll, accounting, and marketing tools, and no way to see across any of them. The hardest part was never the work. It was not knowing which problem to solve first. That is the thing we are building, and we are building it inside a business that has the problem.

Most businesses that close did not fail because the owner was not good enough. They closed because something was quietly going wrong for a year and nobody was in a position to see it. Today three in ten brick-and-mortar businesses are still open at year ten. We intend to make it six.

3 in 10
TODAY
→
6 in 10
IS THE GOAL
Kristina OrilleKristina OrilleCEOBuilt and still runs VERDE Organic Body. Eighteen people, a 5.0 rating across 215 reviews, and every operating decision since 2016.
Ashley BrightAshley BrightGo to MarketTwo decades building brands, coaching founders, and running his own business. He knows what it costs to make payroll.
Zack RamirezZack RamirezHead of EngineeringSpent more than a decade as a professional chef before he wrote software. Labor, timing, capacity, inventory. He has run the floor.

Between us, we have run a gym, a kitchen, a marketing firm, and our own businesses. None of this is theory to us.

As of September 2026: we are running the first of these with owner-operators in fitness, with restaurants and food service next. Automated benchmarking and recurring scorecards are in build. We are taking on a limited number of additional businesses.

Common questions

Everything you want to know before you connect anything.

What is FORTHARA?

We connect the systems your business already runs, put the numbers side by side, and tell you which single constraint is costing you the most right now. We are not a booking platform or a point of sale and we do not replace anything you use.

Why not just use my software's reports?

Your booking system can only see what happens inside your booking system. It cannot see your payroll, your books, or your reviews, so it cannot tell you that a retention number is actually a capacity problem. That comparison across systems is the whole product.

Do you sell any of the software you recommend?

No. We take no commission, no referral fee, and no vendor money that could influence what we tell you. "Cancel three of these" is an answer we are allowed to give.

What if my numbers are a mess?

They usually are. Duplicate member records, categories nobody has looked at in two years, a plan type somebody set up once and never used. Part of what we do is clean that up so you can trust what you are looking at. You are not going to show us something we have not seen.

I do not run a gym. Can I still join?

Yes, and tell us what you run. We go deep one industry at a time so the benchmarks and diagnostics are actually right rather than generic. Fitness is first, restaurants and food service are next, salons and personal care after that. If you are outside that order we will be straight with you about when we can do useful work.

What systems do you connect to?

Four categories: your booking or point of sale system, payroll, accounting, and your public reviews. We add direct connections one platform at a time, starting with the ones our founding operators actually run, and we will tell you plainly whether yours is live or not yet. Every connection is read-only. Nothing we do writes back to your systems or changes anything in them.

What do you need from me to get started?

Six exports out of your current system: your client or member list, sales and transactions, visits or appointments, memberships and recurring billing, your schedule, and your staff list. Go back as far as the system allows. We need at least two years to say anything useful about whether people stay. Send them untouched, without opening and re-saving them, to a private folder we set up for you rather than over email. Budget one working session to pull them with us, and about an hour later on to sit with the first numbers and tell us whether they match what you know to be true. That hour matters more than it sounds. It is how we catch a wrong assumption before it turns into confident bad advice.

What does it cost?

Priced for a single location, not for an enterprise. Founding cohort members get founding pricing while we build.

Do you see my members' personal information?

Some of it, and only what the work requires. To know that a visit, a membership, and a payment belong to the same person, we need the identifiers your system uses for that person. We do not ingest free-text notes fields at all. Those routinely contain health and injury information and we do not want them anywhere near our systems. Access is read-only in every direction. Your data sits in its own isolated space, so no other customer can reach it even if we made a mistake in our own code. And when we work on the product outside the live system, we use copies with names, emails, phone numbers, addresses, and birthdates stripped out first.

Where do the benchmarks come from?

Today, from published industry and public data. As the cohort grows we add anonymized, aggregated comparisons, and we will not show you a benchmark built from a group small enough to identify anybody in it. We will always tell you what a comparison is drawn from and how confident we are in it, because a benchmark built on four vaguely similar businesses is worse than no benchmark at all.

What happens if I want to leave?

You tell us and we stop. Revoking access ends all syncing immediately, and there is no contract holding founding cohort members in. Ask us to delete your data and we delete it and confirm when it is done. If any anonymized comparison already included you, it stays anonymous and aggregated, and no part of it can be traced back to your business.

Who is this not for?

If you opened three months ago, there is not enough history for a benchmark to mean anything yet. If you want somebody to run the place for you, that is not what this is. If you already have a full-time analyst, you probably do not need us.

You built something worth keeping. Let us help you keep it.

We are taking on a limited number of businesses as we build.

Early access, early pricing, and a direct say in what gets built. You get the first look at your own numbers, benchmarks from your industry as we build them, and a direct line to the people building it. We get an owner who will tell us the truth.

Follow along

Practical breakdowns of the numbers that actually move a brick-and-mortar business.

Strategic partners

We find the problem. Someone has to fix it. If you work with brick-and-mortar operators and can prove your outcomes, we want to talk.

[email protected]